Coming into the 2019-2020 season, the Flyers had a new coach, a new president, a fresh core of young talent, and a building that had just received a $265M facelift. It was the perfect time to drop some new branding.
So how do you reignite a storied franchise? And at the same time, fill 20,000 seats 41 times a year? You speak the truth.
#FlyOrDie instantly resonated with crazed Philly sports fans and became a rallying cry. Unfortunate circumstances led to the line having to go away for a bit, but it’s still the t-shirt/sticker you see most out in the wild.
