Goal #1 for a casino campaign should be avoiding even a single mention of “Hot Slots Tuesday!”…
Success!
This is what came out of it. No hot slots. No Players Card bonuses. Just a nice little escape from your 9-5.
This first one was a total accident… just a talented bartender doing cool stuff. So we aimed the camera at him for a bit.
The rest played off the idea that Parx is "so Vegas you'll think you're in Vegas." Any way you look at it, they're way more fun than getting $5 free play with the purchase of any Corona Hard Seltzer.
