Some gyms are a little intense. The grunting, the barbell dropping, the judging… Planet Fitness is not one of those gyms. Instead, it’s a relaxed, safe environment where everyone is free to work out at their own pace. It’s probably obvious, but poking good-natured fun at those crazier gyms was never not fun.
This next one ran as one of those spots that plays in theaters before the movie starts. Ours ran right before the final installation of The Hunger Games, and gave us an excuse to cast an enormous strongman at the same time. That’s a judgement-free win win!
Beyond the TV/movie screens, we created Planet of Triumphs, an online community built for inspiration. It's a place where real stories from real members are shared and liked daily, creating a legit ripple effect that translates to the clubs themselves. The community is now over 200,000+ strong.
We also ran their social accounts and did some pretty fun work for them. Like these two.