Ideacast

It's not exactly a secret that people are always on the move these days. IdeaCast was a media platform that put the right message in front of the right people at the right time. 

As this was a Super Bowl ad*, the target was pretty much firmly entrenched on the couch. But you get it.

*It's cool if you don't remember it - it was one of those regional buys, so only some people saw it. Hopefully the right ones.